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Research papers

Developing points of view

This paper presents findings from an extensive research project conducted by MTV Networks during the summer of 1999 to broaden its understanding of young ethnic consumers. Quantitative and qualitative research with white, African American, and Latino...

Catalogue: Ethnic Marketing 2000
Authors: Marsha E. Williams, Jeffrey Kaufman
Company: Viacom International Media Networks
July 1, 2000