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Research papers

Boy culture

Why on earth would you invest time or money interviewing adults when your primary research objective is to understand boy culture? Perhaps it's because you recognize that such adults: namely, parents and teachers are part of the system of...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Author: Marsha E. Williams
February 11, 2009
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Citation

Williams, M. E. (2009a, February 11). Boy culture. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/boy-culture


Research papers

To have and have not

This paper draws from a major research initiative undertaken by Nickelodeon's Brand & Consumer Insights Group in the fall of 2006. Nickelodeon, the preeminent children's media brand and central pillar within MTV Networks' Kids & Family...

Catalogue: Qualitative 2007
Authors: J. Alyson Bryant, Marsha E. Williams
Company: Viacom International Media Networks
November 12, 2007
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Citation

Bryant and Williams (2007a, November 12). To have and have not. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/to-have-and-have-not


Research papers

Insights vs findings

How does one differentiate between findings and insights? Can it be concluded for research in the private sector that the principle difference between findings and insights is one's ability to translate the learning into revenue?Findings are often...

Catalogue: Consumer Insights 2007
Author: Marsha E. Williams
Company: Viacom International Media Networks
May 7, 2007
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Citation

Williams, M. E. (2007a, May 07). Insights vs findings. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/insights-vs-findings


Research papers

Kids, parents and the retail shopping dynamic

This paper highlights kids' influence on retail selection and then compares and contrasts their motivations behind these selections with those of parents. The in-store shopping experience (including family dynamics, the impact of signage and special...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Andrea Strauss, Maria Caraballo, Keisha Wright, Marsha E. Williams
Company: Viacom International Media Networks
April 19, 2005
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Citation

Strauss, Caraballo, Wright and Williams (2005a, April 19). Kids, parents and the retail shopping dynamic. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/kids-parents-and-the-retail-shopping-dynamic


Research papers

Developing points of view

This paper presents findings from an extensive research project conducted by MTV Networks during the summer of 1999 to broaden its understanding of young ethnic consumers. Quantitative and qualitative research with white, African American, and Latino...

Catalogue: Ethnic Marketing 2000
Authors: Marsha E. Williams, Jeffrey Kaufman
Company: Viacom International Media Networks
July 1, 2000
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Citation

Williams and Kaufman (2000a, July 01). Developing points of view. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/developing-points-of-view