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Research papers

Media performance indicators

Communication Management is the planning, implementation, control, evaluation and optimisation of marketing communication. It is often viewed by advertisers as vital for optimal results from their marketing communication efforts. This paper describes...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Arie K. den Boon
June 13, 2002
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Citation

den Boon, A. K. (2002a, June 13). Media performance indicators . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/media-performance-indicators-


Research papers

Pay for attention, not for impressions

With increasingly more media choices, each capturing less time with over-solicited consumers, attention is the new benchmark in advertising. It is no longer enough to reach prospective consumers; advertising must emotionally connect with them. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Britta C. Ware
June 13, 2002
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Citation

Ware, B. C. (2002a, June 13). Pay for attention, not for impressions . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/pay-for-attention-not-for-impressions-


Research papers

Print monitor

This paper describes the Print Optimization Monitor (POM), a research tool designed to not only measure the affinity of certain target groups to individual magazines, but also those contents with an above average or below average opportunity of...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Uwe Czaia
Company: CZAIA Marktforschung GmbH
June 13, 2002
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Citation

Czaia, U. (2002a, June 13). Print monitor . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/print-monitor-


Research papers

Daily reach using SMS

The newspaper industry has never informed advertisers of the number of persons that read a newspaper on one specific day. Subscription newspapers say that readership does not fluctuate significantly over time and readership does not fluctuate from...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Leif Widman, Lena Vogelius
June 13, 2002
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Citation

Widman and Vogelius (2002a, June 13). Daily reach using SMS . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/daily-reach-using-sms-