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Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this webinar, Holly Carter, Director of Product Marketing at Confirmit will...

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Holly Carter
Company: Forsta
April 16, 2020
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Citation

Carter, H. (2020a, April 16). Market research in times of crisis. ANA - ESOMAR. Retrieved February 08, 2023, from


https://ana.esomar.org/documents/market-research-in-times-of-crisis-11437


Research papers

Heineken goes mobile in emerging markets

Heineken, one of the world’s largest beer brands, has deep roots in Africa, Algeria, Egypt, Tunisia and The Middle East. In traditional markets like North America and Western Europe, growth rates are stagnant. Emerging markets, like Africa and...

Catalogue: Latin America 2014: Accelerating Growth
Author: Miguel Ramos
Company: Forsta
April 4, 2014
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Citation

Ramos, M. (2014a, April 04). Heineken goes mobile in emerging markets. ANA - ESOMAR. Retrieved February 08, 2023, from


https://ana.esomar.org/documents/heineken-goes-mobile-in-emerging-markets


Webinars

The art and science of storytelling in market research

Whether you are preparing a PowerPoint, putting together a report, or creating a dashboard, the best way to ensure your clients understand your research findings is to tell a compelling story with the data. In Market Research, this is often easier...

Catalogue: Webinars 2017
Author: Holly Carter
Company: Forsta
December 29, 2017
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Citation

Carter, H. (2017a, December 29). The art and science of storytelling in market research. ANA - ESOMAR. Retrieved February 08, 2023, from


https://ana.esomar.org/documents/the-art-and-science-of-storytelling-in-market-research


Research papers

3 screen measurement: Soccer World Cup 2010

The paper illustrates the use of a new research approach to measure the effects of the 2010 FIFA World Cup via three multi-media screens; TV, internet and mobile devices. It will illustrate the benefits gained through the convergence of multiple...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Sean Conry, Karen Benezra, Samantha Singh
Companies: Nielsen, Forsta
September 15, 2010
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Citation

Conry, Benezra and Singh (2010a, September 15). 3 screen measurement: Soccer World Cup 2010. ANA - ESOMAR. Retrieved February 08, 2023, from


https://ana.esomar.org/documents/3-screen-measurement-soccer-world-cup-2010


Webinars

Strategies to increase feedback quality in open-ended survey questions

Open-ended questions are a source of exceptional insight and vital context, allowing respondents to provide much richer feedback. Researchers can better understand respondents true feelings and attitudes about the survey subject – and create...

Catalogue: Webinars 2018
Author: Miguel Ramos
Company: Forsta
February 8, 2018
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Citation

Ramos, M. (2018a, February 08). Strategies to increase feedback quality in open-ended survey questions. ANA - ESOMAR. Retrieved February 08, 2023, from


https://ana.esomar.org/documents/strategies-to-increase-feedback-quality-in-open-ended-survey-questions


Research papers

The place for mobile research?

Researchers are trained to take 'pre' and 'post' measurements. Mobile apps now enable us to measure 'the moment' as well. During the British Royal Wedding, respondents shared these moments with Ipsos and Sky News. This paper describes how traditional...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Sean Conry, Simon Atkinson
Companies: Ipsos MRBI, Forsta
October 26, 2011
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Citation

Conry and Atkinson (2011a, October 26). The place for mobile research?. ANA - ESOMAR. Retrieved February 08, 2023, from


https://ana.esomar.org/documents/the-place-for-mobile-research-


Webinars

The secret to survey success?

Mobile is not an optional survey channel. It is a full-blown catalyst for business transformation. If you want respondents to take your survey – make it mobile and forget about connectivity. It's so 2010.Smart Market Researchers are increasing...

Catalogue: Webinars 2017
Author: Miguel Ramos
Company: Forsta
November 7, 2017
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Citation

Ramos, M. (2017a, November 07). The secret to survey success?. ANA - ESOMAR. Retrieved February 08, 2023, from


https://ana.esomar.org/documents/the-secret-to-survey-success-


Webinars

Customer-centric market research

In research, we tend to spend a lot of time talking about “collecting data from consumers. With this type of language, it can almost seem as if consumers are nothing more than data receptacles. Consumers are, in fact, our clients’...

Catalogue: Webinars 2017
Author: Holly DeMuro
Company: Forsta
November 7, 2017
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Citation

DeMuro, H. (2017a, November 07). Customer-centric market research. ANA - ESOMAR. Retrieved February 08, 2023, from


https://ana.esomar.org/documents/customer-centric-market-research


Webinars

Evolution continued: The future of the data, analytics and insights industry

Before the pandemic, the research industry was already evolving from the traditional agency model where a project is designed, executed, and delivered (usually in a PowerPoint deck that is reviewed and shelved) to a dynamic, data-driven approach that...

Catalogue: Webinars 2020
Authors: Jacqueline Rousseau-Anderson, Andrew Konya, John Ouren, Reineke Reitsma, Torbjörn Andersson
Companies: Forsta, Forrester, ScaleHouse, Remesh, Symphony Technology Group
November 17, 2020
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Citation

Rousseau-Anderson, Konya, Ouren, Reitsma and Andersson (2020a, November 17). Evolution continued: The future of the data, analytics and insights industry. ANA - ESOMAR. Retrieved February 08, 2023, from


https://ana.esomar.org/documents/evolution-continued-the-future-of-the-data-analytics-and-insights-industry