Resources Library by ANA

Certainty in a virtual world- Dream o reality?

Since 1996 the global interactive media industry has been striving to demonstrate accountability. Similarly in 1930 print media advertisers began to insist on independent measurement of circulation. They were also working on early versions of...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Author: Richard Foan

June 1, 2001

Accountability for actioning results

The author’s main proposition is that market research is of limited value unless steps are taken to develop the market research remit, client side. This should embrace joint accountability for post survey analysis work in addition to primary...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Mark D. Bullard

September 1, 1994

Radio audiences

This paper sets out to: Compare the published radio audience figures for a wide range of countries in Western Europe, as generated by their national audience measurement systems. Look for any systematic differences in the figures being reported by...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Peter Menneer

Company: British Broadcasting Corporation (BBC)

June 15, 1994

Media research

Generally speaking, advertisers are not very interested in media research as such. Of late, accountability of advertising expenditures has become a key topic. The popularity of the advertising effectiveness awards is growing, but the focus of the...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Marion Appel

June 15, 1994

The challenge of continuous improvement...The integrated data source approach to market research

The paper is divided into two parts. The first part discusses the factors which will lead advertisers in general, and one advertiser specifically into complementary data sources to the traditional data banks preferred by marketers, or those preferred...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Richard S. Wilson, Roger E. Godbeer

Company: Colgate-Palmolive

May 1, 1994

The value of incremental reach

Advertisers desire accountability for their media expenditures. Information Resources Inc. (IRI) findings and other studies highlight that a critical variable in explaining sales is prior brand purchase. Secondly, reaching more of the brand target...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Howard Kamin

June 15, 1992

Creativity and accountability in international advertising research

Advertising research has always had two objectives: First, to help the creative person sharpen and improve the execution of strategic positioning and ideas. To help him push his imagination as far as the understanding of the consumer will permit....

Catalogue: Seminar 1988: International Marketing Reserarch

Author: Lorenz C. Andersen

June 15, 1988

Why computerised financial reporting and consolidation systems?

Government regulations make it mandatory for all companies to publish their financial data on a periodic basis. Again presentation of the financial data have to conform to certain accounting standards and be approved by the certified public...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Authors: K. S. Radhakrishnan, L. A. Soenen

June 15, 1982