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Research papers
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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech--11784


Videos
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Citation

Findlay, K. (2021a, October 25). The Evolution of Market Research into 'Brandtech'. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-evolution-of-market-research-into-brandtech-


Webinars

Future Fit Brand Health Measurement

As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we'll share our unique approach to brand health measurement which goes beyond traditional brand equity.Join this webinar...

Catalogue: Webinars 2021
Authors: Lee Langford, Ruari Grigg
Company: Toluna
August 20, 2021
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Citation

Langford and Grigg (2021a, August 20). Future Fit Brand Health Measurement. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/future-fit-brand-health-measurement


Research papers

Possibilities or applying branding techniques to the marketing of industrial goods

In view of this, it appears timely to raise here, in fundamental terms, the question as to what extend industrial products can he marketed by methods which, in the widest sense, are teased on those used for branded goods. In this context we are, of...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Karl-Heinz Strothmann
June 15, 1963
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Citation

Strothmann, K. (1963a, June 15). Possibilities or applying branding techniques to the marketing of industrial goods. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/possibilities-or-applying-branding-techniques-to-the-marketing-of-industrial-goods