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Research papers

Some consideration in the application of market research

It is usual in reviewing the applications of market research, to itemise each particular field of operation, to discuss the techniques employed under each heading, and to refer to possible developments. In this paper, I propose on the one hand to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David Godwin
June 15, 1959

Research papers

Some consideration in the application of market research (French)

It is usual in reviewing the applications of market research, to itemise each particular field of operation, to discuss the techniques employed under each heading, and to refer to possible developments. In this paper, I propose on the one hand to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: David Godwin
June 15, 1959

Research papers

Marketing research policy and programme

The function of a marketing research department is essentially: a tool for management. This means that such a department must assist the management in obtaining facts and insights necessary for ah efficient and long-range operation of the business....

Catalogue: ESOMAR Congress 1958
Author: Jan van Rees
June 15, 1958

Research papers

Research and decision

The paper is divide in four parts: the first part is an introduction paragraph. The second is an analysis of the function that management performs in business. The third part is an analysis of the new and developing techniques in the field of market...

Catalogue: ESOMAR Congress 1956: Advertising Research
Authors: H. S. Rich, J. S. Smith
June 15, 1956

Research papers

Service after sale and studies of market for business

Among the several possible interpretations of the subject assigned to me, I am assuming the problem to be primarily what type of service should be offered beyond the scope of the market study itself. In discussing this subject I can only provide the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Archibald Maddock Crossley
June 15, 1955