You searched for: "*"

The results has been filter on Tags containing Media Testing.
ANA has found 83 results for you, in 124 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Aditorial dreams experience made with testing of programs and "aditorials"

Under the theme "Tools for effectiveness" this presentation is going to demonstrate in which way new forms of programming and aditorials can be rated in a quantitative as well as qualitative way. The so called "aditorials" are TV-programs with an...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: Karl Georg Musiol
Company: GfK
June 15, 1987
×

Citation

Musiol, K. (1987a, June 15). Aditorial dreams experience made with testing of programs and "aditorials". ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/aditorial-dreams-experience-made-with-testing-of-programs-and-aditorials-


Research papers

New research results require methodological change

Coverage findings can be manipulated depending on the choice of pre-coded response models. The relationship between response and sorting pre-choice alternatives leading to a "yes" or "no" decision has a particular influence here. Internationally,...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Authors: Friedrich W. R. Tennstädt, Renate Köcher
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1980
×

Citation

Tennstädt and Köcher (1980a, June 15). New research results require methodological change. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/new-research-results-require-methodological-change