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You searched for: "*"

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Research papers

Media performance indicators

Communication Management is the planning, implementation, control, evaluation and optimisation of marketing communication. It is often viewed by advertisers as vital for optimal results from their marketing communication efforts. This paper describes...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Arie K. den Boon

June 13, 2002

Research papers

Trash and treasures of duplication

This paper presents early cross-media results from Arbitron's 2002 portable people meter (PPM) panel in the Philadelphia (United States) market. Previous results from the small-scale PPM panel in Wilmington (Delaware) in 2001 suggested important...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Roberta M. McConochie, Beth Uyenco

Companies: Nielsen, OMD Group

June 9, 2002

Research papers

American experience with motivation research

Motivation research took root in American merchandising only a decade ago. Yet today, it is the most discussed specialisation in consumer work. The novel insights and methods of motivation research have been aired in many media â not only in the...

Month

January

Year

1947

Month

April

Year

2024

You searched for: "*"

Research papers

Media performance indicators

Communication Management is the planning, implementation, control, evaluation and optimisation of marketing communication. It is often viewed by advertisers as vital for optimal results from their marketing communication efforts. This paper describes...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Arie K. den Boon

June 13, 2002

Research papers

Trash and treasures of duplication

This paper presents early cross-media results from Arbitron's 2002 portable people meter (PPM) panel in the Philadelphia (United States) market. Previous results from the small-scale PPM panel in Wilmington (Delaware) in 2001 suggested important...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Roberta M. McConochie, Beth Uyenco

Companies: Nielsen, OMD Group

June 9, 2002

Research papers

American experience with motivation research

Motivation research took root in American merchandising only a decade ago. Yet today, it is the most discussed specialisation in consumer work. The novel insights and methods of motivation research have been aired in many media â not only in the...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Author: Paul Lyness

June 15, 1957

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January

1947

April

2024

You searched for: "*"

Research papers

Media performance indicators

Communication Management is the planning, implementation, control, evaluation and optimisation of marketing communication. It is often viewed by advertisers as vital for optimal results from their marketing communication efforts. This paper describes...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Arie K. den Boon

June 13, 2002

Citation

Research papers

Trash and treasures of duplication

This paper presents early cross-media results from Arbitron's 2002 portable people meter (PPM) panel in the Philadelphia (United States) market. Previous results from the small-scale PPM panel in Wilmington (Delaware) in 2001 suggested important...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Roberta M. McConochie, Beth Uyenco

Companies: Nielsen, OMD Group

June 9, 2002

Citation

Research papers

American experience with motivation research

Motivation research took root in American merchandising only a decade ago. Yet today, it is the most discussed specialisation in consumer work. The novel insights and methods of motivation research have been aired in many media â not only in the...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Author: Paul Lyness

June 15, 1957

Citation

Motivation research took root in American merchandising only a decade ago. Yet today, it is the most discussed specialisation in consumer work. The novel insights and methods of motivation research have been aired in many media â not only in the...