Resources Library by ANA

Datadia (Portuguese)

A newspaper daily in reach national and big circulation features specificities what cool gives understanding and attendance of needs and expectations two consumers one big, complex and continues challenge. Beyond of character extremely dynamic of...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Eneida Nogueira, Renata Nunes Cesar, Cristina Panella

June 15, 1997

Datadia

A daily, nationwide, high circulation newspaper offers specific features that make understanding and meeting the needs and expectations of consumers a complex and continuous challenge. Besides the highly dynamic character of the process - a new...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Eneida Nogueira, Renata Nunes Cesar, Cristina Panella

May 1, 1997

Newspapers as fast moving consumer goods brands

The marketing term "FMCG" stands for "fast moving consumer goods" which are usually exemplified by grocery products such as baked beans or detergents. It is however obvious that few product areas provide such excellent examples of FMCG as the...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Philip Wisson

November 1, 1995

The readers view

Optimizing the layout of front pages becomes more and more important for daily newsstand papers in order to catch the buyers attention. Therefore a technique had to be developed, whose intended aim was to work out indications of the readers...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Martin Vogelmann

Company: CZAIA Marktforschung GmbH

November 1, 1995

What's news on newspaper section research?

This paper will cover the current situation for research into newspaper sections and will concentrate on a "private research project" and why for the time being this research can help guide advertisers and agencies in the media planning process. The...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Stuart Corke

November 1, 1995

Measuring readership of newspaper sections on the UK NRS

For many years UK national newspapers have published additional sections given away with the main newspaper and while these were few and in the form of colour magazines, they were measured as separate titles. In 1988 the power of the press unions was...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Authors: Roger Beeson, Jean Wong

November 1, 1995

The paths of information

This paper looks for an answer for the new identity to be undertaken by newspapers, before the growing pressure being exerted on this media by the development of new means of data storage, access and distribution, particularly on line information. It...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions

Authors: Ana Konder, Ethel Scliar

May 1, 1995

Effectiveness of newspaper advertising

Newspapers in the Netherlands are going through difficult times. In the last few years their position on the advertisers market has been slowly but steadily deteriorating, while at the same time the advertising expenditures as a whole increased...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Wim van der Noort, Irena Petric

June 15, 1994

The story of "the journal"

On the 22nd February 1992 The Journal, the morning paper of the North East of England relaunched after a period of steady sales decline. In fact in the previous twenty years, sales had fallen by 45%. This sadly has been the picture for many regional...

Catalogue: Seminar 1993: Competition In Publishing

Author: Jim Chisholm

June 15, 1993