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Research papers

Consumer choice for over-the-counter drugs and supplements in the health care arena

A framework is presented to understand how consumers respond to eight topics for OTC health care, ranging from simple physical examinations to medicinal shampoo.The objective is to understand how consumers process information about health care, such...

Catalogue: Global Healthcare 2004
Authors: Hollis Ashman, Howard R. Moskowitz, Samuel Rabino, Dorothy Minkus- McKenna, John Himmelstein
Company: Moskowitz Jacobs Inc.
February 22, 2004

Research papers

The shopper's mind

Creating an experience or an emotional connection with the customer requires that the marketer or retailer first understand that this experience or emotional connection is not the same for every customer. Across multiple shopping experiences there...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Hollis Ashman, Howard R. Moskowitz, Samuel Rabino, Dorothy Minkus- McKenna
October 26, 2003

Research papers

The mind of the consumer shopper

The authors have developed a new set of 'mega' databases using conjoint analysis. The databases help delineate the customer mind and provide practical guidance for marketers, product developers, and advertising agencies. Each 'mega' database...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Hollis Ashman, Howard R. Moskowitz
Company: Moskowitz Jacobs Inc.
March 30, 2003

Research papers

Migrating consumer research to public policy

This paper presents an approach to sensitive social issues such as terrorism, genetically modified foods, obesity, etc., using state of the art research typically used among consumers: conjoint measurement and segmentation.Rather than relying on...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Hollis Ashman, Howard R. Moskowitz, Ira Teich
Company: Moskowitz Jacobs Inc.
May 9, 2004