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Research papers

Painting simplicity

Almost nobody doubts of the importance of innovation for retail success. it is also evident that the shopping experience plays a key role in stimulating customers not only to purchase once, but also to return. The challenge is to decide which road is...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Paulina Salazar, Lluis Martinez-Ribes
March 4, 2009