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Research papers

Consumer lifestyles

The Shoprite supermarket group in South Africa grew from eight suburban stores in Cape Town in 1979 to an international group of 634 stores in 2003, spread through 13 African countries. Most of the growth was by acquisition of failed and troubled...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Author: Douglas Parker
October 26, 2003
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Citation

Parker, D. (2003a, October 26). Consumer lifestyles . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/consumer-lifestyles-


Case studies

Tracking consumer attention at the point-of-sale

This presentation provides a new method for measuring attention of consumers at the point-of-sale (POS). This patent-pending method - AttentionTracking - is based on the recent finding that human visual attention can be measured by means of rapid...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Christian Scheier, Steffen Egner, Gisa Steffens
October 26, 2003
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Citation

Scheier, Egner and Steffens (2003a, October 26). Tracking consumer attention at the point-of-sale . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/tracking-consumer-attention-at-the-point-of-sale-


Research papers

Building store loyalty through employee focus

Can an inward focus on building employee loyalty increase customer loyalty? Based on key research findings, this paper attempts to track the specific initiatives taken by India's largest lifestyle retail chain, Shoppers' Stop, and traces the impact...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Sridevi Rao, Sanjay Badhe
October 26, 2003
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Citation

Rao and Badhe (2003a, October 26). Building store loyalty through employee focus. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/building-store-loyalty-through-employee-focus