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Research papers

Decision support systems learning to apply computers

Computerised DSS do provide the potential for better decisions to be made and for significant increases in management productivity. The degree to which this potential can be realised depends upon culture and organisation as much as upon computer...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Gavin T. Leslie
June 15, 1987
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Citation

Leslie, G. T. (1987a, June 15). Decision support systems learning to apply computers. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/decision-support-systems-learning-to-apply-computers


Research papers

Expert systems in strategic marketing planning

In this paper we will explore the use of decision support and expert systems in strategic marketing planning, give a short outline of an expert system for a pharmaceutical company and show the implementation of that system in a PC/AT environment.

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Christer Carlsson, Pirkko Walden, Sten-Olof Hansen
June 15, 1987
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Citation

Carlsson, Walden and Hansen (1987a, June 15). Expert systems in strategic marketing planning. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/expert-systems-in-strategic-marketing-planning


Research papers

The European information market

In my speech I will try to give a short overview of the main activities of the Commission of the European Communities in regard to the information market and an explanation of the reasons why. During the second part of my speech I would like to make...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Cornelis M. Jansen van Rosendaal
June 15, 1987
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Citation

van Rosendaal, C. M. (1987a, June 15). The European information market. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-european-information-market