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Research papers

"Me to We Research": Digital characters

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Mark Earls, John Kearon
Company: BrainJuicer
May 21, 2010
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Citation

Earls and Kearon (2010a, May 21). "Me to We Research": Digital characters. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/-me-to-we-research-digital-characters


Research papers

Me-to-we research

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...

Catalogue: Congress 2009: Leading The Way
Authors: Mark Earls, John Kearon
Company: BrainJuicer
September 22, 2009
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Citation

Earls and Kearon (2009a, September 22). Me-to-we research. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/me-to-we-research


Research papers

If 'We' not 'I'...Then what?

Excellence in any discipline must sometimes mean moving on from accepted practice and principles rather than doing the same thing again and again (albeit to increasingly high standards). This presentation describes the practical and theoretical...

Catalogue: Congress 2007: Excellence
Author: Mark Earls
September 19, 2007
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Citation

Earls, M. (2007a, September 19). If 'We' not 'I'...Then what?. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/-if-we-not-i-then-what-