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Research papers

Stories from the fringe: The people strategy forgets

The most engaging stories are usually the ones whose characters live on the fringe, disrupting the norm and the expected.With this paper we showcase how by understanding the fringes you can magnify the trends and insights seen in the mainstream. How...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Peter Harrison, Vangelis Skouras, Ian Pierpoint
November 16, 2016
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Citation

Harrison, Skouras and Pierpoint (2016a, November 16). Stories from the fringe: The people strategy forgets. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/stories-from-the-fringe-the-people-strategy-forgets-8914


Videos

Stories from the fringe: The people strategy forgets

The most engaging stories are usually the ones whose characters live on the fringe, disrupting the norm and the expected.With this paper we showcase how by understanding the fringes you can magnify the trends and insights seen in the mainstream. How...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Peter Harrison, Vangelis Skouras, Ian Pierpoint
June 15, 2016
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Citation

Harrison, Skouras and Pierpoint (2016a, June 15). Stories from the fringe: The people strategy forgets. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/stories-from-the-fringe-the-people-strategy-forgets


Research papers

The researchification of games

This paper addresses the role of games in market research.It provides a working definition of what a game is and why the role currently assigned to games by market research misses the broader opportunity that they offer. Research games can be used to...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Peter Harrison
Company: BrainJuicer
October 26, 2011
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Citation

Harrison, P. (2011a, October 26). The researchification of games. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/the-researchification-of-games


Research papers

Behaving economically with the truth

Traditional economists would have us believe that people are rational, utility-maximizing, cost-minimizing and socially isolated individuals with stable preferences. This view also pervades market research and our practices but is being challenged by...

Catalogue: Congress 2011: Impact
Authors: Peter Harrison, Alain Samson, Orlando Wood
Company: BrainJuicer
September 18, 2011
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Citation

Harrison, Samson and Wood (2011a, September 18). Behaving economically with the truth. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/behaving-economically-with-the-truth


Research papers

Digital characters

As part of the &'Me-to-We' research movement launched at Congress 2009, this paper will focus in on 'Mass Ethnography' or 'NetNography' and reveal how a revolutionary new approach can distil and bring to life the mass of readily available data on...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: John Kearon, Peter Harrison
Company: BrainJuicer
September 15, 2010
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Citation

Kearon and Harrison (2010a, September 15). Digital characters. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/digital-characters