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Research papers

Special features of the telecom industry

This paper attempts to synthesise most of the related theories and the practical experience in the telecom industries, especially in the case of Germany and Hungary. One should clearly see that by means of basic penetration figures there are two...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Authors: Ildikó Gergátz, Mária Törõcsik, Krisztián Szûcs
October 20, 2002
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Citation

Gergátz, Törõcsik and Szûcs (2002a, October 20). Special features of the telecom industry. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/special-features-of-the-telecom-industry


Research papers

Mobile content services from customers' point of view

The paper is an example of researching and handling content services in Eurotel Prague. The strong role of substitutes, primarily the Internet, and limited capability of current hardware represent the main limitations for mobile content services...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Author: Lenka Silerová
October 20, 2002
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Citation

Silerová, L. (2002a, October 20). Mobile content services from customers' point of view. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/mobile-content-services-from-customers-point-of-view