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Research papers

Proactive relationship management

Expectation research has shown that high quality products, or services coupled with only an effective reactive support mechanism (i.e., a typical customer service function), will not be sufficient to support consumer loyalty into the next decade....

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Author: Richard J. Cottrell
Company: Maritz Research
June 15, 1993
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Citation

Cottrell, R. J. (1993a, June 15). Proactive relationship management. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/proactive-relationship-management


Research papers

Defining and tracking consumer expectations

We define and measure expectations as being what people ideally would like in terms of the discriminating attributes of the choice category. For relevance in the interpretation of expectations it is necessary to view them for the individual and also...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Miriam Comber, Ian D. Greig
Company: Maritz Research
September 1, 1992
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Citation

Comber and Greig (1992a, September 01). Defining and tracking consumer expectations. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/defining-and-tracking-consumer-expectations


Research papers

Market research for pricing and product positioning

This paper briefly reviews the different procedures currently used by market researchers to predict new product success. It then describes the price and positioning model currently being developed by The American Cyanamid Company in conjunction with...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Authors: Lewis H. Knickerbocker, N. Nichols
Company: Maritz Research
June 15, 1987
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Citation

Knickerbocker and Nichols (1987a, June 15). Market research for pricing and product positioning. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/market-research-for-pricing-and-product-positioning