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Webinars

The key trends changing the face of market research in 2021

Join Qualtrics as we dive into insights from our first annual study into market research trends around the world.Learn how the industry reframed priorities in the aftermath of COVID-19, and how organisations are adapting their market research...

Catalogue: Webinars 2021
Authors: Sonny Sethi, Peter Hammer, Mark Czeisler, Eleanor O'Dwyer-Duggan
Company: Qualtrics XM Institute
May 6, 2021
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Citation

Sethi, Hammer, Czeisler and O'Dwyer-Duggan (2021a, May 06). The key trends changing the face of market research in 2021. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-key-trends-changing-the-face-of-market-research-in-2021


Webinars

Beyond CX, experience driven marketing

In order to succeed in the NEW normal, the insights industry need to embrace an innovative approach beyond CX: Experience Driven Marketing. ESOMAR is keen to understand how this works and why it is so relevant right now!Experience Driven Marketing...

Catalogue: ESOMAR Spotlight Series 2021
Authors: Fiona Blades, André D'Abreu, Dana DiGregorio, Neha Arora
March 3, 2021
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Citation

Blades, D'Abreu, DiGregorio and Arora (2021a, March 03). Beyond CX, experience driven marketing. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/beyond-cx-experience-driven-marketing


Webinars

Customer experience: Where it's been and where it's heading

As organizations improve their Customer Experience (CX) capabilities through better skills and technology, the nature of CX is changing. While collecting survey feedback had been a primary focus for CX programs, organizations are more acutely...

Catalogue: Webinars 2020
Author: Bruce Temkin
Company: Qualtrics XM Institute
October 29, 2020
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Citation

Temkin, B. (2020a, October 29). Customer experience: Where it's been and where it's heading. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/customer-experience-where-it-s-been-and-where-it-s-heading