Resources Library by ANA

Speeding up innovation and squeezing more insights

Innovation research, crucial though it is to the process, takes significant amounts of time and can be a huge momentum killer, requiring four to six weeks for each round of results. When the results are less than hoped for, there is little or no time...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: John Kearon

Company: BrainJuicer

February 27, 2005

Client-driven convergence of the market research, CRM and competitive intelligence industries.

This paper presents a case study of an Australian employer association, Australian Business Limited, that developed a leading-edge 'insights' capability by bringing together into a single, integrated team its market research, market and competitive...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Helen Simpson

February 27, 2005

Creating desire - Helping the buyer to buy

This paper outlines the rationale and process for developing a new kind of consumer insight programme; innovative in both its way of 'mining' for emerging consumer desires (as a platform for future brand planning and development) and its approach to...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004

Authors: Mark Rodgers, Mattias Ostlund

April 18, 2004

Magazine reader involvement improves ROI

The Involvement Index, presented at WAM 2002, has been embraced as a breakthrough, enabling qualitative data to be effectively incorporated into the planning and buying process and sparking debate over the best ingredients for the Index, along with...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Author: Britta C. Ware

June 19, 2003

Media insights

This paper analyzes respondents' free answers by utilizing text mining to clarify the influence of the rapid changes in media environment on consumers' media perceptions.

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Authors: Hiroki Noda, Naoko Katayama, Shu Akahane

Company: Dentsu Macromill Insight

June 18, 2003

Do you grok the sly spin?

This presentation is about the radical changes that have taken place in the data landscape over the past three or four years. Of course it is related to the growth and infiltration of the Internet into almost every aspect of business, but that is not...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Andrew Jeavons, Patrick Molloy

January 26, 2003

Ma'am, the colours are served

This paper applies the Way of Taoism to collages and colours as a means of explaining them, not as fixed entities but within the movement that stems from their interrelationship. A profile of a person/colour/consumer can be produced and used as a...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Luigi Toiati

Company: Focus S.r.L.

November 10, 2002

Skating on thin ice

Network operators have no claim on the final consumers. The consumer's relationship with the network is channelled through the service provider, and the consumer does not necessarily have to interact with the network.Yet fierce competition exists...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Author: Jeanette Deetlefs

October 20, 2002

Who's watching my ADS?

This paper looks at the results of a study on quality of viewing (in terms of level of attention to program), and how this data can be used to improve the efficiency of real world media planning.

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Brian Rock, Robert Chard

June 9, 2002