Resources Library by ANA

Non-smoking and non-drinking habits towards 1990

Consumption patterns and motivations are constantly changing with the complex developments in society as a whole. In the present study recent trends in the consumption of tobacco and alcohol are analysed. Data from surveys measuring use and non- use...

Catalogue: Papers 1982: Social Research And Prediction

Author: Lars Haglund

June 15, 1982

The application of a long and medium term M.M.I.S.A.T Colgate-Palmolive

Only a flexible, sophisticated and scientifically based system can give a satisfactory answer all sides can agree to and use as rational guidelines for the future. Colgate- Palmolive utilizes a MMIS to analyse the effect of its marketing-mix and to...

Catalogue: Seminar 1980: Information Systems In Action

Author: Janine Rouas

Company: Colgate-Palmolive

June 15, 1980

Multivariate procedures that will work anywhere

In the marketing research literature, the term 'multi- variate analysis' has been broadly used to include all statistical procedures that are concerned with the simultaneous analysis of the relationship among several variables. The emphasis in the...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: B. Venkatesh

March 1, 1979

From data collection to data analysis

One of the most important trends in the area of marketing research during the seventies is the considerable increase of the use of multivariate methods of data analysis. After being used as a complement to the usual techniques of classification,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Patrick Le Maire, Yves Evrard

November 1, 1977

A segmentation study of the market for foundation garments

The shape of our paper is this. First to describe to you the background and our objectives. Second, to tell you briefly what was done. Third, to run over the key results found in Great Britain, fourth to say how they were used. And finally to offer a...

Catalogue: Seminar 1974: Fashion, Research And Marketing

Authors: H. Hargreaves, R. C. Roberts

December 4, 1974

The use of marketing research in large French companies (French)

One of the main problems concerning marketing research is that of the effective use of the results and their integration into the decision-making process. Although much effort has been devoted to the improvement of research methods, one has in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Patrick Le Maire, Yves Evrard

September 1, 1974

The use of marketing research in large French companies

One of the main problems concerning marketing research is that of the effective use of the results and their integration into the decision-making process. Although much effort has been devoted to the improvement of research methods, one has in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Patrick Le Maire, Yves Evrard

September 1, 1974

The relationship between the collection of information and computerized methods (French)

Marketing Research, through its aim and furthermore by its methodology, has acquired a reputation which is incontestable. The complexity of the problems which must be solved and the evolution, on the one hand, of psycho-sociological science, and, on...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Jean Luis Brousse

October 1, 1973

The relationship between the collection of information and computerized methods

Marketing Research, through its aim and furthermore by its methodology, has acquired a reputation which is incontestable. The complexity of the problems which must be solved and the evolution, on the one hand, of psycho-sociological science, and, on...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Jean Luis Brousse

October 1, 1973