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Research papers

A comparison of sales forecasting methods

The purpose of this article is to present a comparison of three alternative methods for sales forecasting - trend analysis, time series analysis and regression analysis. Rather than looking at the theoretical differences, the focus is on practical...

Catalogue: The European Marketing Research Review 1971
Authors: Spyros Makridakis, Steven Wheelwright
June 15, 1971
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Citation

Makridakis and Wheelwright (1971a, June 15). A comparison of sales forecasting methods. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-comparison-of-sales-forecasting-methods


Research papers

The use of covariance analysis as a means of analysing the price-setting policy for a company's product

Covariance analysis is a combination of regression analysis and the analysis of variance. From the latter's standpoint it can be used with any of the above experimental designs to increase the precision of the experiment by removing one or more...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Gordon Heald
Company: Gallup International Association
June 15, 1971
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Citation

Heald, G. (1971a, June 15). The use of covariance analysis as a means of analysing the price-setting policy for a company's product. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-use-of-covariance-analysis-as-a-means-of-analysing-the-price-setting-policy-for-a-company-s-product


Research papers

Images under the magnifying glass

Our fundamental aim was to develop a new and more refined technique of image research which would be so simple to apply that the test persons to be questioned would not have to undergo too much strain, yet the results obtained from the interviews...

Catalogue: The European Marketing Research Review 1967
Author: Herbert Flögel
August 1, 1967
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Citation

Flögel, H. (1967a, August 01). Images under the magnifying glass. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/images-under-the-magnifying-glass


Research papers

The input-output analysis and the multiple regression method as tools of forecasts to the branch of plastics materials

As it is well known, the input-output analysis is a tool of forecasts for inter-sectorial requirements, bused on the hypothesis of the independent development of the final demand. The demand is, therefore, influenced only by exterior elements...

Catalogue: ESOMAR/WAPOR Conference 1963
Authors: Brunello Cartasegna, Iginio Lagioni
June 15, 1963
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Citation

Cartasegna and Lagioni (1963a, June 15). The input-output analysis and the multiple regression method as tools of forecasts to the branch of plastics materials. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-input-output-analysis-and-the-multiple-regression-method-as-tools-of-forecasts-to-the-branch-of-plastics-materials