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Research papers

Diversification by pharmaceutical companies into other areas of the health care industry

To summarise, one must look again at Table I when diversifying and expanding in the health care field. Look at the total market, consider all products and services and especially services. Look at highly specialised fields such as life support...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: Robert S. First
June 1, 1973
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Citation

First, R. S. (1973a, June 01). Diversification by pharmaceutical companies into other areas of the health care industry. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/diversification-by-pharmaceutical-companies-into-other-areas-of-the-health-care-industry