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Research papers

ChatGPT, What?s All the Fuss?

In just a few short months, access to revolutionary new Artificial Intelligence (AI) tools has fundamentally shifted the way that thousands of companies conduct business, and as a fundamentally technology-driven industry, market research is changing...

Catalogue: Congress 2023
Authors: Sandy Casey, Tim Brewer
September 27, 2023
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Citation

Casey and Brewer (2023a, September 27). ChatGPT, What?s All the Fuss?. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/chatgpt-what-s-all-the-fuss


Research papers

Freeze Fraudster!

Data quality is and will always be at the top of researchers' mind in the insights industry. How in today's ever-evolving climate can you trust that your data is reliable? Even though this issue has grown and changed over time,it remains...

Catalogue: Congress 2022: 75th Anniversary
Authors: Lisa Wilding-Brown, Sandy Casey, Rich Ratcliff
Companies: InnovateMR, OpinionRoute
September 23, 2022
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Citation

Wilding-Brown, Casey and Ratcliff (2022a, September 23). Freeze Fraudster!. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/freeze-fraudster-