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Research papers

Grasping the moment of truth

Classic automotive market research today is still very technology-oriented and product-driven. This typically becomes apparent in study designs which are rather detached from reality and everyday life, for example when car drivers are asked about...

Catalogue: Automotive 2008
Authors: Sigrid Schmid, Christoph Palmer
March 3, 2008
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Citation

Schmid and Palmer (2008a, March 03). Grasping the moment of truth. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/grasping-the-moment-of-truth