The results has been filter on Authors containing Eric Lemerle. ANA has found 1 results for you, in
Currently showing results 1 to 1.
Didn’t find what you were looking for? Try the Advanced Search!
In the car industry and when it comes to generalist brands (vs. niche/high end), we know that image is built through communication and particularly TV advertising. In many countries, the leading brand is actually the leading TV media spender. The...