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Research papers

Closing the offline/online gap

Understanding the customer is one of the biggest challenges a marketer faces in his / her daily work life. A thorough understanding of the customer is the basis for a positive interaction. The starting points for the project approach described in...

Catalogue: Automotive 2008
Authors: Marc Drüner, Hendric Halley
March 3, 2008
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Citation

Drüner and Halley (2008a, March 03). Closing the offline/online gap. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/closing-the-offline-online-gap