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Research papers

Is size important?

This paper examines the financial, economic and market forces that are currently driving change within the auto retailing industry and analyses the likely developments in multi-franchising in Europe to the end of the century. The US has tended to...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Authors: Peter Boden, Martin Clarke
June 15, 1996
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Citation

Boden and Clarke (1996a, June 15). Is size important?. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/is-size-important-