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Research papers

Lost sales research

The Audi experience illustrates a number of more general points for consideration. First, that good lost sales research should encompass both the âbuyerâ and the âsellerâ; the insights gained in this study and the specificity of...

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January

Year

1947

Month

December

Year

2023

You searched for: "*"

Research papers

Lost sales research

The Audi experience illustrates a number of more general points for consideration. First, that good lost sales research should encompass both the âbuyerâ and the âsellerâ; the insights gained in this study and the specificity of...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Authors: Andy Turton, Steve Gatt

June 15, 1996

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January

1947

December

2023

You searched for: "*"

Research papers

Lost sales research

The Audi experience illustrates a number of more general points for consideration. First, that good lost sales research should encompass both the âbuyerâ and the âsellerâ; the insights gained in this study and the specificity of...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry

Authors: Andy Turton, Steve Gatt

June 15, 1996

Citation

The Audi experience illustrates a number of more general points for consideration. First, that good lost sales research should encompass both the âbuyerâ and the âsellerâ; the insights gained in this study and the specificity of...