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Research papers

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj
Company: InsightGig
November 22, 2023

Videos

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj
November 22, 2023

Videos

My Vision

At the age of 14 Laura Dekker-Thielmann set off on a journey to sail solo around the world, with the blessing of her parents but not of the Dutch government. She completed the journey when she was 16 years old which made her the youngest person to...

Catalogue: Congress 2017: Visionary
Author: Laura Dekker
November 10, 2017

Videos

Celebrating 80 years

Highlighting the 80th anniversary of the Consolidated ICC Code on Responsible Marketing and Advertising Communications Practice. An overview will also be provided on the history of the ICC/ESOMAR Code and reflect on the recently revised edition,...

Catalogue: Congress 2017: Visionary
Author: Raelene Martin
November 8, 2017

Videos

The implicit debate

Implicit? Does it work, what works, how does it work? A series of short insightful presentations followed by a debate.

Catalogue: Congress 2016: #WOW
Author: Sarah Cunliffe
June 15, 2016

Videos

Life lessons from New Orleans jazz

In this unique presentation, Dr. Michael White will share some of the experiences learned during his forty year career in jazz. From concepts such as innovation, to the creative process in individual and collective improvisation, to reinterpretation...

Catalogue: Congress 2016: #WOW
Author: Michael White
June 15, 2016

Research papers

Conducting representative online research

Conducting representative online market research requires three preconditions: high internet penetration among the survey population; a reliable sampling frame (e.g., an access panel); valid sampling (and weighting) procedures.Based on experiences...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Mads Stenbjerre, Jens N. Laugesen
April 17, 2005