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Research papers

Research in popular culture

The talented people we want to attract to our profession are likely to have only a basic knowledge of who we are and what we do, as do most of the public.This paper explores the image of market and social research portrayed in film, television,...

Catalogue: Asia Pacific 2007
Authors: John Sergeant, James Lane
March 12, 2007
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Citation

Sergeant and Lane (2007a, March 12). Research in popular culture. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/research-in-popular-culture