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Research papers

Is it time for a makeover?

With the rapid growth of market research in Asia Pacific, the requirement for talent in the region is growing and is one of the key challenges for most of the organizations. However, it has been long recognized that our industry does not get its fair...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Arun Joshi, Aruni Ghosh, Rinku Patnaik, Soumya Mukherjee
Company: Nielsen
April 7, 2009