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Research papers

Truth in measurement

This presentation reviews a number of studies that have examined visual, interactive tasks in online surveys in comparison to other verbal, and less interactive, alternatives. In many cases, while the respondents enjoyed doing these tasks, they took...

Catalogue: Congress 2007: Excellence
Authors: John Bremer, Randall K. Thomas, George Terhanian, Mick P. Couper
Company: Harris Interactive (Europe)
September 19, 2007

Research papers

Panel and data quality

A common forecast argues a cadre of professional respondents threaten the validity and reliability of results from market research- especially Internet-based market research using online access panels.While usefully drawing attention to the issue of...

Catalogue: Panel Research 2006
Authors: Holland Hofman Brown, Renee Smith
Company: Harris Interactive (Europe)
October 8, 2006

Research papers

Privacy laws, internet scams and other challenges affecting panel research

The paper reviews various ways in which security breaches occur and suggests ways to prevent them. It addresses crime on the Internet, specifically phishing and spyware, and considers what could happen to panel research firms if their panelists'...

Catalogue: Panel Research 2006
Author: David W. Stark
Company: KANTAR TNS Malaysia
October 8, 2006

Research papers

Building a healthcare buzz

In this paper BuzzMetrics reviews findings from analyses of online consumer buzz for two sets of promising drug therapies.The therapies with pre-approval buzz experienced an enormous increase in discussion among relevant online communities versus...

Catalogue: Global Healthcare 2006
Author: Lydia Worthington
February 6, 2006

Research papers

Combining qual and quant online

This paper discusses how an innovative use of the online bulletin board research tool allowed one moderator to conduct 142 individual Internet interviews over a three-day period.The case study documents how a hybrid online methodology provided a...

Catalogue: Qualitative 2005
Authors: David Bradford, Nino DeNicola
Company: Itracks
November 13, 2005

Research papers

Online fights back!

Online will shortly become the primary data collection method for research worldwide. Its well-documented advantages include speed, cost, international reach, and sampling possibilities. This presentation, however, argues that expecting quality...

Catalogue: Congress 2005: Making A Difference
Authors: Richard Thornton, Tony Hufflett
September 21, 2005

Research papers

Inspiring creativity through online stakeholder involvement

Have you been involved in multi-country innovation research? Or ever wished you had?Do not let the hurdles of such studies hold you back, but instead make it a smart process. Inspire the innovations team, and consumers.How? Start by listening to the...

Catalogue: Congress 2005: Making A Difference
Authors: Menno Urbanus, Steffen Entzeroth, Edward Groenland, Ine Dinklo
Company: Blauw Research
September 21, 2005

Research papers

The impact of online behavioural patterns on measuring campaign performance

The study attempts to provide an insight into a range of research methods commonly used for campaign performance measurement. The paper underlines the problems inherent to the control - exposed methodology, however, the findings are equally...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Maciej Milewski
June 20, 2005

Research papers

Researching the researchers

This paper examines usage and attitudes of market researchers worldwide to the Internet as a research methodology.Via a CAWI survey carried out in two waves, one in 2004 and one in 2005, market researchers themselves were interviewed about Online...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Katherine Allan, Nicolas Metzke
April 17, 2005