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Driving success through Big Data segmentation

The GFC posed an enormous challenge to GE Capital's consumer business in Australia given the seismic shift driven in consumer mindsets in relation to finance, credit and debt. To chart a course for success post-GFC, Nature and The Lab developed a...

Catalogue: Congress 2015: Revelations
Authors: Chris Crook, Kate Sokulski, Paul Labagnara, Peter Stuchbery
Company: Research Now SSI
June 15, 2015