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Research papers

The four moments of experience

Influence the return of investment through science driven packaging design.Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging.Solution: Develop a ...

Catalogue: Congress 2017: Visionary
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno
September 5, 2017

Research papers

Successful snacks and shopper insights

This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...

Catalogue: Congress 2017: Visionary
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
September 4, 2017

Research papers

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary
Authors: Hetty Fore, Renuka Iyer, Keith Phillips
Company: Research Now SSI
September 5, 2017

Research papers

Everyone searches!

Tsquared Insights is a market research agency established in 2010 and based in Geneva. Its Online Search Insights methodology, in particular, leverages big data from global search activity- around two trillion searchers per year across all major...

Catalogue: Congress 2017: Visionary
Authors: Mathieu Trepanier, Jean-Philippe Lebudel
September 4, 2017

Research papers

It's not market research. It's HBO

This paper will describe how HBO has developed an innovative market research strategy integrated into a single platform: surveys, online communities, mobile research, gamification, digital ethnography and big data analytics. We want to share with the...

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken, Ivan Casas
August 25, 2017

Videos

Paragon partnership with Save the Children UK

The Paragon partnership connects market research agencies with NGOs to provide support on research. Paragon is supporting Save the Children UK in its research on adolescent girl nutrition and child marriage in Western and Central Africa. The...

Catalogue: Congress 2017: Visionary
Author: Alexis Nestour
October 26, 2017

Videos

Turning a corner on negative perceptions of refugees in Europe

The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European public’s propensity to help being on shaky ground. In this paper, we therefore investigate...

Catalogue: Congress 2017: Visionary
Authors: Samantha Bond, Patricia Dominguez, Nijat Mammadbayli
Company: SKIM
October 26, 2017

Videos

Videos

Tackling the EU general data protection regulation- Practical guidance for research and insights organisations

The media storm clouds are gathering around the EU General Data Protection Regulation (GDPR) focusing on breaches, fines and the lack of preparation on the part of businesses. You likely know what the GDPR is, but do you know how it will actually...

Catalogue: Congress 2017: Visionary
Authors: Peter Milla, Jane Attale
November 27, 2017