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Research papers

The concept of prescriber scaling of intrinsic drug factors

Intrinsic drug factors consist of all the properties of drugs that determine its clinical profile. There is usually a large amount of clinical data available at the moment of market introduction of a new drug. From these data a clinical profile can...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Erwin A. Douwes, Petra Draaijer
June 1, 1995
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Citation

Douwes and Draaijer (1995a, June 01). The concept of prescriber scaling of intrinsic drug factors. ANA - ESOMAR. Retrieved December 12, 2024, from


https://ana.esomar.org/documents/the-concept-of-prescriber-scaling-of-intrinsic-drug-factors