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Webinars

Five things you (really) need to know about insights marketing

Take advantage of the world's leading expert in insights marketing to find out precisely what it takes to raise your profile, create a distinctive brand, tell motivating stories and get the most from your budget.

Catalogue: Webinars 2016
Author: Lucy Davison
June 15, 2017

Webinars

Setting the scene

Over the last 12 months ESOMAR has been involved in a number of different research initiatives which have looked to define and quantify the future of the research industry. Join us for a short overview of the results of each of these initiatives and...

Catalogue: Webinars 2016
Authors: Finn Raben, Elizabeth Norman, Lucy Davison, Simon Chadwick
June 15, 2016

Webinars

Future of market research

Attracting the next generation of researchers is crucial to the longevity of our profession. But how? What are the expectations of young researchers? Are universities teaching the skills we need for the future? How do we attract and retain the next...

Catalogue: Webinars 2016
Authors: Finn Raben, Jack Miles, Sarah Cunliffe
June 15, 2016

Webinars

Reaching millennials

There are more than 80 million millennials in the United States and they spend approximately $600 billion shopping each year. From these statistics alone, it is clear that millennial feedback is an imperative part of many research studies....

Catalogue: Webinars 2016
Author: Holly DeMuro
June 15, 2016

Webinars

Best practices for conducting international research

You will learn about important aspects like:-How to adapt sampling practices to international research-How to locally adjust the questionnaire design-Understanding cross cultural scaling-The importance of understanding the local culture and its...

Catalogue: Webinars 2016
Authors: Rosie Ayoub, Michael Petri
June 15, 2016

Webinars

ESOMAR and GRBN joint Webinar: Using samples in online market research

The ESOMAR/GRBN Online Research Guideline provides researchers with best practice guidance to help users and providers understand how evolving approaches to online sampling can impact and potentially compromise data quality.This webinar takes that...

Catalogue: Webinars 2016
Authors: Reg Baker, Melanie Courtright, Jackie Lorch
June 15, 2016

Webinars

Future of market research

Merging data streams, Big Data, machine learning, robotics, start-up’s, wearables, IoT and market disruption. Just some of the challenges and opportunities facing suppliers of market research now and in the future. How do research agencies cope?...

Catalogue: Webinars 2016
Authors: Finn Raben, Judith Passingham, Eric Meerkamper, Knut Aasrud
June 15, 2016

Webinars

Future of market research

If we agree that the industry needs to change then we are going to need a different mindset. Our current model may well need to adapt with a far great emphasis on 'output' in the form of insights than on better technology and process. So, how do we...

Catalogue: Webinars 2016
Authors: Finn Raben, Ian McVey, John Kearon, Mario Callegaro
June 15, 2016

Webinars

Anatomy of a perfect survey

This webinar will detail the sources and the scope of previous research and then summarise how to build the perfect survey from the feet up. You will learn best practice elements of taking an objective-led approach to questionnaires, all within in a...

Catalogue: Webinars 2016
Author: Luke Sehmer
June 15, 2016