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Research papers

Dutch savings bank on their way to a national identity

At present there are 35 wholly independent Spaarbanken in the Netherlands. "Spaarbanken" mean savings banks, but in this case the stress is laid upon the name "Spaarbanken" and therefore we will keep using this name in our paper.) In spite of several...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Evert W. H. Lammers
June 15, 1986
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Citation

Lammers, E. W. (1986a, June 15). Dutch savings bank on their way to a national identity. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/dutch-savings-bank-on-their-way-to-a-national-identity


Research papers

Countries as brands

It could be argued that the most significant development in recent years has been the growth of world trade. The benefits which have accrued to those countries who have participated actively in the phenomenal rise of world trade may also be seen to...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: John Fanning
September 1, 1990
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Citation

Fanning, J. (1990a, September 01). Countries as brands. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/countries-as-brands


Research papers

The battle for Europe

The paper discusses the role played by nationality in branding. Increasingly, European markets are a battleground for local brands, other European brands, and brands from the USA, Japan, and other countries. It is shown that consumers have strong...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Jon Wilkinson
September 1, 1992
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Citation

Wilkinson, J. (1992a, September 01). The battle for Europe . ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/the-battle-for-europe-