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Research papers

What women want

This presentation emphasizes the usefulness of narrative research in marketing, vividly illustrated by insights in women's perspectives on advertising. A new software application (SenseMaker), which brings narrative research to a higher level, is...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Annelies Jansen, Wieke van der Borg
Company: Ferro Explore!
November 19, 2009
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Citation

Jansen and van der Borg (2009a, November 19). What women want. ANA - ESOMAR. Retrieved March 15, 2025, from


https://ana.esomar.org/documents/what-women-want