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Research papers

In 2030 the best market researcher in the organisation will be the CEO!

The audience will journey to what market research will look like in 2030. For a selected number of years between 2012 and 2030, a particular development taking market intelligence to its new level is described. The fundamental shift in the market...

Catalogue: Congress 2012: Accelerating Excellence
Authors: David Smith, Elisabetta Osta
Company: DVL Smith Ltd
September 13, 2012
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Citation

Smith and Osta (2012a, September 13). In 2030 the best market researcher in the organisation will be the CEO!. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/in-2030-the-best-market-researcher-in-the-organisation-will-be-the-ceo-


Research papers

Towards 2000

The aim of this paper is to define the directions that should be pursued by retail panel research in the next 6 years. A mini-survey was conducted among the major responsible persons in market research at an international level in the clients'...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Author: Elisabetta Osta
June 15, 1994
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Citation

Osta, E. (1994a, June 15). Towards 2000. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/towards-2000