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Research papers

Hello Alexa, is there any survey for me?

Sharing economy, cloud computing, AR in smartphones, AI in smart homes. But what is the next step to make market research "Smart"? Nowadays a consumer expects, rather than seeks, a direct dialogue with a brand through direct channels where they can...

Catalogue: Insights Festival 2020
Author: Ennio Armato
Company: FFIND DE
September 15, 2020
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Citation

Armato, E. (2020a, September 15). Hello Alexa, is there any survey for me?. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/hello-alexa-is-there-any-survey-for-me--11585


Research papers

Hello, I'm Alexa. I'm conducting a survey

Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ennio Armato
Company: FFIND DE
September 8, 2019
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Citation

Armato, E. (2019a, September 08). Hello, I'm Alexa. I'm conducting a survey. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/hello-i-m-alexa-i-m-conducting-a-survey


Research papers

Beyond Screens

The world of market research is constantly changing, seeking new and innovative ways to understand consumer behaviour. While traditional methods like surveys and focus groups have served their purpose, what if the entire process could be redefined?...

Catalogue: Congress 2024
Authors: Anna Trifiro, Mario Ramic, Riccardo Tumminello, Alessandro Imborgia, Ennio Armato
Company: FFIND
January 1, 1970
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Citation

Trifiro, Ramic, Tumminello, Imborgia and Armato (1970a, January 01). Beyond Screens. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/beyond-screens