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Research papers

Finding and developing new talent

There is now general agreement that market researchers need a broader skill set in order to cope with today's complex business environment. But our industry has been slow to make a breakthrough in developing training for newcomers in these wider...

Catalogue: Congress 2007: Excellence
Authors: Mario van Hamersveld, David Smith
Company: DVL Smith Ltd
September 19, 2007
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Citation

van Hamersveld and Smith (2007a, September 19). Finding and developing new talent. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/finding-and-developing-new-talent


Research papers

What are we talking about?

The focus of this paper is on the evolution of the research business system since the 1950s as well as the development of competitive intelligence in the last decades. The purpose is to provide some background reference regarding pragmatic...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Mario van Hamersveld
Company: Philips International
March 1, 1999
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Citation

van Hamersveld, M. (1999a, March 01). What are we talking about? . ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/what-are-we-talking-about-


Research papers

Foreword

ESOMAR, as the leading worldwide association of research professionals, considers it necessary to provide an overview of the state-of-the-art of the research industry at regular intervals. This helps build common frames of reference, both for curious...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Mario van Hamersveld
September 1, 1998
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Citation

van Hamersveld, M. (1998a, September 01). Foreword. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/foreword-5306


Research papers

The value of research

Technological developments and market factors have caused or stimulated strong growth in most Western economies in recent times. Over the years, the level of market research activity in different directions has also increased considerably. With...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Bert Van Herberg, Mario van Hamersveld
Company: Philips International
September 1, 1994
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Citation

Van Herberg and van Hamersveld (1994a, September 01). The value of research. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/the-value-of-research


Research papers

Closing of the seminar

Some remarks on what we called below-the-line. It seems to me that this area has reached a more developed status from the research point of view. Still there is room for improvement, especially: We observe that cumulated experiences lead to learning...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Mario van Hamersveld
Company: Philips International
November 6, 1985
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Citation

van Hamersveld, M. (1985a, November 06). Closing of the seminar. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/closing-of-the-seminar


Research papers

Introduction to the seminar

We will be discussing the use of promotion and sponsorship in the marketing mix, dealing with the state of the art and trends. And, of course, within the framework of the ESOMAR umbrella, we will pay particular attention to roles of research in...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Mario van Hamersveld
Company: Philips International
November 6, 1985
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Citation

van Hamersveld, M. (1985a, November 06). Introduction to the seminar. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/introduction-to-the-seminar-2686


Research papers

The innovation process in consumer electronics

The innovation process in the consumer durables sector has a number of specific characteristics. This paper highlights a number of aspects of new product developments as far as consumer electronics are concerned. First, a number of general market...

Catalogue: Seminar 1979: New Product Development
Author: Mario van Hamersveld
Company: Philips International
October 1, 1979
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Citation

van Hamersveld, M. (1979a, October 01). The innovation process in consumer electronics. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/the-innovation-process-in-consumer-electronics