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Research papers

Enlightened gardens

Philips Lighting needed insights in garden needs with the potential to make a change in the garden lights market. It was important for Philips Lighting to completely involve the entire interdisciplinary team (researchers, technicians, marketers,...

Catalogue: Congress 2011: Impact
Authors: Pamela Pauwels, Ank van Ophoven, Jochum Stienstra
Companies: Ferro Explore!, Philips International
September 18, 2011
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Citation

Pauwels, van Ophoven and Stienstra (2011a, September 18). Enlightened gardens. ANA - ESOMAR. Retrieved March 15, 2025, from


https://ana.esomar.org/documents/enlightened-gardens