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Research papers

'There must be some way out of here' said the joker to the thief

Storytelling in business is going through a renaissance. In the last few years there has been a surge in the demand for storytelling and storytellers. Cultivating the ability to communicate effectively is one of the biggest challenges facing business...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Patrick Young, David Smith
Company: DVL Smith Ltd
September 15, 2010
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Citation

Young and Smith (2010a, September 15). 'There must be some way out of here' said the joker to the thief. ANA - ESOMAR. Retrieved January 18, 2025, from


https://ana.esomar.org/documents/-there-must-be-some-way-out-of-here-said-the-joker-to-the-thief