Resources Library by ANA

Members-only Summer Roundtable: Client-side Chat

In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands...

Catalogue: Webinars 2021

Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana

Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley

August 5, 2021

Insights' Privacy Day 2021: Privacy outlook

ESOMAR is joined by QRCA in exploring the Privacy Outlook for 2021, join experts from QRCA and ESOMAR's Professional Standards and Legal Committees as they discuss the emerging regulatory and compliance trends facing the data, research and insights...

Catalogue: Webinars 2021

Authors: Kim Smouter-Umans, Lisa Horwich, Amy Yeung, Reg Baker, Mike Cooke

January 28, 2021

Insights' Privacy Day 2021: Privacy in the era of AI and data analytics based insights

While AI models and data analytics create a world of new possibilities for identifying business insights, they have also created numerous new privacy implications and ethical responsibilities for insights professionals.  With International Data...

Catalogue: Webinars 2021

Authors: Briana Brownell, Carole Piovesan, Marta Janczarski, Cody Dodd, Reg Baker

January 28, 2021

The (still) unfulfilled promise of secondary data

For some time now, market researchers have realized that the volume of behavioral and attitudinal data now being generated, literally on an hourly basis, has the potential to fundamentally change how we help our clients better understand their...

Catalogue: Webinars 2020

Authors: Reg Baker, Rex Briggs, Sara Jordan

September 9, 2020

From Story to Glory

ESOMAR has joined with our education partner, the Market Research Institute International at the University of Georgia Center for Continuing Education, to deliver a series of education-oriented webinars on some of the most...

Catalogue: Webinars 2020

Authors: Jeffrey Henning, Angela Canin, Reg Baker

April 8, 2020

Key global trends impacting the practice of market research with an awarding-winning case study on automation

Our world is constantly changing, and insights professionals everywhere are faced with the ongoing challenge to adapt our methods and approaches to change with it. In this webinar, you will hear first about some of the key dimensions of that change...

Catalogue: Webinars 2019

Authors: Jackie Lorch, Samantha Bond, Reg Baker, Steliana Ifrim

Company: SKIM

July 25, 2019

Set your business apart

We have access to more data than ever before, and how we deal with all this data is more important than ever. Not just to the individual or respondent behind the data, but to your consumers and clients as well.Protecting personal data and delivering...

Catalogue: Webinars 2017

Authors: Joke Ruwen, Kim Smouter-Umans, Enrique Domingo de Bias, Reg Baker, Hana Huntova

November 7, 2017

ESOMAR and GRBN joint Webinar: Using samples in online market research

The ESOMAR/GRBN Online Research Guideline provides researchers with best practice guidance to help users and providers understand how evolving approaches to online sampling can impact and potentially compromise data quality.This webinar takes that...

Catalogue: Webinars 2016

Authors: Reg Baker, Melanie Courtright, Jackie Lorch

June 15, 2016