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Webinars

PepsiCo?s quest for digital insights adoption

What's it about?Developing and deploying technical innovation is just the first step in enabling digital insights. The next step, and arguably most critical, is integrating it into working practice. ?If you build it, they will come? does not...

Catalogue: Webinars 2022
Authors: Scott Litman, Sioned Winfield, Katie O'Connor
Companies: Lucy, ZappiStore, PepsiCo
February 25, 2022
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Citation

Litman, Winfield and O'Connor (2022a, February 25). PepsiCo?s quest for digital insights adoption. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/pepsico-s-quest-for-digital-insights-adoption


Webinars

Supercharging insights management at Mars

What's it about?Mars always strives for insights management excellence, which led them to launch their ?Zero Waste Research? initiative in 2020. . But the need to supercharge insights management meant this initiative quickly became...

Catalogue: Webinars 2022
Authors: Jennifer Greene, Blaire Stevenson, Brendan Emmerson
Companies: Market Logic Software, Mars Wrigley
February 25, 2022
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Citation

Greene, Stevenson and Emmerson (2022a, February 25). Supercharging insights management at Mars. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/supercharging-insights-management-at-mars


Webinars

How to optimize and scale research operations to make winning decisions

Join this webinar for tips & tricks on integrating research processes and modern research methodologies with best-practice knowledge management capabilities.Markets keep changing, competitors multiplying, and new innovations can become...

Catalogue: Webinars 2021
Authors: Tim Burge, Erick Morales Donde
Companies: Market Logic Software, ZappiStore
October 1, 2021
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Citation

Burge and Morales Donde (2021a, October 01). How to optimize and scale research operations to make winning decisions. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/how-to-optimize-and-scale-research-operations-to-make-winning-decisions


Webinars

Insights from the Users & Buyers Global Study 2021

The 2021 Users and Buyers Global Study recognizes the fundamentally important role that brand-owners play in determining the shape and structure of our profession. This is the first in what we hope will become an annual monitor study. This research...

Catalogue: Webinars 2021
Authors: Kajoli Tankha, Ray Poynter, Stephen Kraus
Companies: The Future Place, Microsoft
August 26, 2021
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Citation

Tankha, Poynter and Kraus (2021a, August 26). Insights from the Users & Buyers Global Study 2021. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/insights-from-the-users-buyers-global-study-2021


Webinars

Members-only Summer Roundtable: Client-side Chat

In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands...

Catalogue: Webinars 2021
Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana
Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley
August 5, 2021
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Citation

Baker, Gansle, Jennings and Umana (2021a, August 05). Members-only Summer Roundtable: Client-side Chat. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/members-only-summer-roundtable-client-side-chat


Webinars

Selling Research Results Internally

Insights are not table stakes anymore and as an industry, it?s no longer about sharing information, but motivating the organization and ultimately people to take action.  But how?  Think like a marketer.Join Jessica Southard, Senior...

Catalogue:
Author: Jessica Southard
Company: Mars Wrigley
July 30, 2021
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Citation

Southard, J. (2021a, July 30). Selling Research Results Internally. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/selling-research-results-internally


Webinars
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Citation

Constantine, A. (2021a, July 28). From Top Down to Bottom up. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/from-top-down-to-bottom-up


Webinars
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Citation

Pochart, N. (2021a, July 28). Transforming our Organisation Through Consumer Closeness . ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/transforming-our-organisation-through-consumer-closeness-