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Research papers

Reading the tea leaves

Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.

Catalogue: Fusion 2019
Authors: Akiko Hoshi, Rumiko Ayusawa, Haruka Sugino
Company: INTAGE HOLDINGS Inc.
November 10, 2019
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Citation

Hoshi, Ayusawa and Sugino (2019a, November 10). Reading the tea leaves. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/reading-the-tea-leaves