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Videos

Brands Connect: The future of storytelling

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Michelle Gansle, Renata Policicio
Companies: Mars Wrigley, ESPN
November 18, 2020
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Citation

Gansle and Policicio (2020a, November 18). Brands Connect: The future of storytelling. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/brands-connect-the-future-of-storytelling


Videos

Brands Connect: The importance of peer networking and collaboration

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organisations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Michelle Gansle, Raphael Meillat
Companies: Mars Wrigley, Nissan Motor Co.
November 4, 2020
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Citation

Gansle and Meillat (2020a, November 04). Brands Connect: The importance of peer networking and collaboration. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/brands-connect-the-importance-of-peer-networking-and-collaboration


Videos

Brands Connect: The changing role of the insights function and job description

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series
Authors: Michelle Gansle, Begonia Fafian
Companies: Mars Wrigley, The Coca-Cola Company
October 28, 2020
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Citation

Gansle and Fafian (2020a, October 28). Brands Connect: The changing role of the insights function and job description. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/brands-connect-the-changing-role-of-the-insights-function-and-job-description


Videos

From change management to change leadership

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each...

Catalogue: Insights Festival 2020
Author: Michelle Gansle
Company: Mars Wrigley
September 16, 2020
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Citation

Gansle, M. (2020a, September 16). From change management to change leadership. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/from-change-management-to-change-leadership


Videos
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Citation

Gansle, Ambrose, Murphy and Policicio (2020a, June 11). Insights integration: Q&A Session. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/insights-integration


Videos
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Citation

Gansle, Jain and Gupta (2020a, June 11). Artificial Intelligence: Q&A Session. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-discussion


Videos
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Citation

Gansle, Beers and Silvanskaya (2020a, June 11). Humanising the digital: Q&A Session. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/discussion-humanising-the-digital-session


Videos
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Citation

Raben, Gansle, Puleston and Griffith (2020a, April 30). Dealing with disruption. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/dealing-with-disruption


Videos

LITERALLY picking consumers' brains for better advertising effectiveness

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michelle Gansle
December 12, 2018
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Citation

Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved September 11, 2024, from


https://ana.esomar.org/documents/literally-picking-consumers-brains-for-better-advertising-effectiveness