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Videos
Editing the customer-centricity gene for the next century
Find out how you can bring together the power of community, collaboration and uncommon customer Insight to create sustainable value for your stakeholders and lead your category.
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Adrian Terron
November 11, 2018
Research papers
1500,000,000:100,000,000:150: Editing the customer-centricity gene for the next century
Find out how you can bring together the power of community, collaboration and uncommon customer Insight to create sustainable value for your stakeholders and lead your category.
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Adrian Terron, Kavita Mahto
November 11, 2018
Research papers
Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths
See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.
Catalogue: Congress 2018
Authors: Vittorio Raimondi, Pavi Gupta
September 23, 2018
Videos
Supplying retailers in 2018 and beyond
Understand the challenges retail and brand insight teams face when looking for shopping insights to support their internal clients in category, trade or marketing teams.
Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Keith Sleight
Company: Unilever
June 6, 2018
Research papers
What's the future of category management?
It is our opinion that the category management initiative, as a whole, has not unfolded as we had expected 15 years ago. With the benefit of hindsight, it is unlikely that it would proceed in such a fairytale fashion.The road to adoption of category...
Catalogue: Retail 2007
Author: Stephen P. Needel
February 19, 2007
Magazines
Research World (March 2000)
In a new book The grocers: the rise and rise of the super-market chains the authors Andrew Seth and Geoffrey Randall report an estimated 3% of an average adult life will be spent in a supermarket. "The store themselves partly reflect, and patently...
Catalogue: Research World 2000
Author: ESOMAR B.V.
March 1, 2000
Research papers
Building customer loyalty on knowledge
This paper addresses the difficulties faced by food retailers in recent years. Category management is the latest magic formula but the success of category management is completely dependent on the quality and relevance of the information provided....
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Wolfgang Lenzen, Claus Patzke
Company: Nielsen
September 1, 1998
Research papers
