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Videos

Making WFH at Mars a little easier

In times of turmoil, facts minimize fear. That's why it's more important than ever for insights teams to listen and learn, so they can present facts to their remote stakeholders in an inspiring way. Mars' AI-powered Synapse platform helps their...

Catalogue: ESOMAR TV: North America & Europe at Home
Authors: Elizabeth P. Morgan, Brienne Coates
Company: Market Logic Software
April 30, 2020
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Citation

Morgan and Coates (2020a, April 30). Making WFH at Mars a little easier. ANA - ESOMAR. Retrieved April 21, 2025, from


https://ana.esomar.org/documents/making-wfh-at-mars-a-little-easier


Videos

Insight automation: Democracy, ethics and efficiency

This case study outlines the way insights automation has paved the way for the efficient democratization of insights, to create a strategic role for market research within the corporation.

Catalogue: Congress 2018
Authors: Jamie Rayner, Elizabeth P. Morgan
September 23, 2018
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Citation

Rayner and Morgan (2018a, September 23). Insight automation: Democracy, ethics and efficiency. ANA - ESOMAR. Retrieved April 21, 2025, from


https://ana.esomar.org/documents/insight-automation-democracy-ethics-and-efficiency